CLIENT: Hightail
INDUSTRY: B2C / CPG
SCOPE: Brand Creation
This is a story about defining a category, literally.
Hightail, a premium low-dose thc drink for women, needed a full brand built from scratch that felt elevated, relatable, and ready to stand out on-shelf and online. So instead of just building a brand, we helped define a new category.
Not a cocktail. Not a mocktail. A Hightail.
/ hi-tail / [ Noun ]
A low-dose THC drink for when you want to sip in some fun.
Designed to own the shelf.
We created a packaging system where the wave design continues seamlessly from one box to the next—so when Hightail is stocked, it doesn’t just sit on the shelf, it takes it over.
Anna Baskin
CEO & Co-Founder
“We selected Good Stories Only for Meli’s analytical approach to brand building, identity, and positioning, but we were blown away by her creative prowess as well!
Meli couples a structured approach with deep listening to her client team. She was able to capture the essence of the Hightail brand and bring it to life in a way that exceeded even my very high expectations.
She is professional, prompt, and exceptional at what she does. Further, she is extremely personable and is a joy to work with. I truly feel Meli is a part of my team, and I was very sorry to see our engagement come to an end. I promise this won’t be our last engagement with Good Stories Only!”