Why invest in your brand story?
You love your company.
A brand makes other people love it too.
A strong brand story is a cohesive system that scales across all marketing & sales efforts.
It sells itself, without you (or your sales team) having to be there to explain your offering, time and time again.
Simple.
It’s critical for successful company growth.
Good stories
get funded.
$0 Million
Amount of capital our clients have raised since working with us.
But don’t just take it from us…
Read the top reasons why founders have invested in their brand stories.
A strong brand story differentiates you from competitors.
A strong brand story makes people feel something.
“We iterated through both customer feedback and Addigy's core values + strategy, to create a narrative that felt so clear, genuine, and authentic.
I remember the day the team presented the brand story after we were 50% into the process, I felt a visceral feeling of relief that I never felt before... that we finally found that crystal clear message and one that also neatly fit with all the work we do... the story felt complete.”
Jason
A strong brand story unifies every marketing & sales effort.
“Meli’s work was transformational for our business. She helped us refresh our brand and visual identity and messaging, but more importantly, her work aligned our team in how to understand, talk about, and live the value and vision of our company. That shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.”
Why did Letterhead invest in a brand refresh?
They had just raised their seed round, and despite having an incredible product, Letterhead struggled to clearly communicate its unique value and drive more demo calls through their site.
Sales team had a hard time explaining the offering clearly, without getting lost in the tech
Often encountered confusion with others in the space (like Mailchimp), despite vastly differentiated offering
Teams weren’t aligned in how they explained Letterhead, furthering lead confusion
Felt the website was generic and lacking, and knew it wasn’t yet converting
Leadership knew they needed clear competitive positioning and sharp messaging in order to grow.
A strong brand story easily explains what you do.
“Fundamentally, I think the value [of the branding work] is having a clear, really exciting way to talk about what you are doing and why it is important and worth the time of the people you want to talk to about it.”
Chris Sopher, Co-Founder & CEO of Letterhead
Investing in your brand story doesn’t mean just making a logo or putting up a website.