We’re a boutique
branding agency.
We help startups and companies get clear, get customers, and get remembered in competitive markets.
We take your brand from sounding like a pitch deck…
To a story your audience will remember.
Your brand should be pulling its weight.
That’s where we come in.
Through competitive positioning, identity, and brand building, we strategically develop the messaging that sticks, the system that scales, and the story that sells.
If your brand story isn’t clear, your team spends more time explaining than selling. Your website under-converts. Your deck falls flat.
And leads don’t easily understand why you over the other guys—which costs you.
We take your brand from sounding like a pitch deck…
To a story your audience will remember.
Good stories
get funded.
$0 Million
Amount of capital our clients have raised since working with us.
Three phases.
One cohesive brand.
Every project starts with Phase 1.
1
You get competitive positioning
—
Strategic Discovery;
Competitor Analysis;
Voice of the Customer Interviews;
Mission & Vision Development;
Creative Brand Story Development
What is your story?
2
You get clear product messaging and
differentiated design
—
Messaging Frameworks, curated for your target audiences;
Visual Design System, informed by competitive positioning
How do we tell your story?
3
You get a fully rebranded website, plus a practical suite of templates and files, to start selling immediately at go-live
(not just a brand guidelines document that lives on a server somewhere)
—
Whatever you need, we’ve got you:
Full website redesign; Deck templates; Document templates; Event signage; Social templates; Organic & Paid Ads templates; Promo videos; Product packaging; Logos; Custom icons & illustrations; and more…
We bring your story to life.
Good stories only. Literally.
Click on a client project below to see for yourself.
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“Good Stories Only delivered beyond my expectations, creating a foundation we believe will support a decade of company growth.”
Michael Rigney
CEO & Co-Founder of Cala Systems -
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“GSO's work was transformational for our business. They helped us refresh our brand and visual identity and messaging, but more importantly, their work aligned our team in how to understand, talk about, and live the value and vision of our company. That shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.”
Christopher Sopher
CEO & Co-Founder of Letterhead -
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"Meli couples a structured approach with deep listening to her client team. She was able to capture the essence of the Hightail brand and bring it to life in a way that exceeded even my very high expectations."
Anna Baskin
CEO & Co-Founder of Hightail -
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“As a CEO I mostly talk to investors and people who are in our industry. It’s a different thing altogether to come up with a language and a brand message for a broader audience. Meli quickly understood what we had to offer to the world and helped us get our of our own way to tell a clear and compelling story about the necessity of our technology and its potential impact.”
Sorin Grama
CEO & Co-Founder of Transaera -
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“Work with Meli. She's amazing. She will get you where you want to be. When the whole branding is done right, then things happen much quicker… when we go to places, whether it's conferences or events, everybody just remembers Spur Insights. It's so easy, so good.”
Richa Patel
CMO of Spur Insights -
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"I remember the day the team presented the brand story after we were 50% into the process, I felt a visceral feeling of relief that I never felt before... that we finally found that crystal clear message and one that also neatly fit with all the work we do... the story felt complete. Shanna, Meli, and the team at Good Stories Only are nothing short of superb. They patiently work through the contributing messages & voices, to find the story and clear long-term narrative. And don't take my word for it, many others at our $10B private equity firm have experienced it and also agree. Trust the team, trust the process, and invest in your brand with Good Stories Only!"
Jason Dettbarn
Founder & CTO
Creative Partners
Actual Partners
&
Good Stories Only was founded in 2021 by Meli Chamorro, a seasoned creative director, with over a decade of experience across branding, advertising, startups, and design. After working in the agency world for so long, as well as being a 2x founder herself, she realized her true niche to make an impact was helping startups with their branding directly.
In 2025, the agency became a wife-and-wife duo (hello Shanna), adding 10+ years experience of building and scaling nimble product and creative operations teams. Together, we combine creative vision and operational strategy to offer clients a truly hands-on, high-touch experience.