CLIENT: Addigy
INDUSTRY: SaaS
SCOPE: Rebrand
This is a story about making Apple finally work for IT.
The problem wasn’t the product. Addigy already had a powerful platform solving real pain points for IT.
The problem was the messaging.
At every event, the story was the same—IT pros would vent about how frustrating Apple management was, without realizing Addigy had already solved it.
So we gave them a brand story that said it simply. Apple was built for users—sleek, seamless, intuitive.
Addigy makes it just as seamless for IT. So managing Apple finally feels as smooth as using it.
From positioning to platform language, we helped Addigy own their voice, speak to IT’s reality, and say what their audience needed all along.
We created a flexible grid pattern—built for both light and dark mode—to show how we bring structure, clarity, and just the right amount of control to the Apple experience.
Jason Dettbarn
Founder & CTO
“When it comes to Brand marketing/design, Founders and Entrepreneurs like me get understandably impatient, especially through the experience of reputable but subpar Brand agencies of the past. However, when you find the right team like Shanna & Meli at Good Stories Only, you can sit back and trust the process and watch it truly flourish.
We iterated through both customer feedback and Addigy's core values + strategy, to create a narrative that felt so clear, genuine, and authentic. I remember the day the team presented the brand story after we were 50% into the process, I felt a visceral feeling of relief that I never felt before... that we finally found that crystal clear message and one that also neatly fit with all the work we do... the story felt complete.
Shanna, Meli, and the team at Good Stories Only are nothing short of superb. They patiently work through the contributing messages & voices, to find the story and clear long-term narrative. And don't take my word for it, many others at our $10B private equity firm have experienced it and also agree. Trust the team, trust the process, and invest in your brand with Good Stories Only!”
