This is a story about making the unpredictable, predictable.

Spur Insights uses advanced sensing and AI to help machine builders and operators predict and prevent failures before they happen. They came to us with powerful technology and a clear mission—what they needed was a brand that could communicate that power with clarity, confidence, and credibility.

Machines are always speaking—sending signals of wear, stress, and coming disruption.

We needed to make it clear this company reads these signals, so their customers can act early, prevent downtime, and operate ahead.

So first, we gave their company a name that reflects what it delivers:
insights that spur action.

“Today, when we go to events, everybody remembers us.
It's so easy, so good.”

Richa Patel, CMO

Richa Patel

CMO

“Work with Meli. She's amazing. She will get you where you want to be.

When the whole branding is done right, then things happen much quicker… when we go to places, whether it's conferences or events, everybody just remembers Spur Insights. It's so easy, so good.”

This is a story about making the unpredictable, predictable.

Machines are always speaking—sending signals of wear, stress, and coming disruption.

So first, we gave their company a name that reflects what it delivers:insights that spur action.

“Today, when we go to events, everybody remembers us. It's so easy, so good.”

Richa Patel

Hightail

Refresh Miami

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So first, we gave their company a name that reflects what it delivers:
insights that spur action.

“Today, when we go to events, everybody remembers us.
It's so easy, so good.”