CLIENT: Refresh Miami
SECTOR: Tech Community
SCOPE: Brand Refresh
This is a story about giving tech a home in Miami.
Refresh Miami had evolved into the go-to hub for South Florida’s tech scene—but their brand hadn’t caught up. We helped reposition them as the place where Miami tech happens, not just a player in it. With sharper messaging and a bold new identity, the brand now reflects the scale, energy, and impact of the community it serves.
The old branding felt dated—we needed it to match the pace and energy of Miami’s growing tech scene.
Since The Rebrand
Refresh Miami has seen a noticeable increase in engagement, with users spending more time on the site and interacting with their content.
Maria Derchi
Executive Director
“Working with Meli was an absolute pleasure. She listened carefully to what we needed and captured the true essence of our brand. Each design had so much depth to it and was incredibly well executed. She is a true artist and brand builder!”
Nicole Vasquez
Chief Operating Officer
“Meli came in with a fresh pair of eyes and loads of expertise, completely transforming our brand logo and colors. Now, we’ve got a sleek, modern look that really breathes life into who we are as a company. If you ask me, her creative strategy is top-notch. We can’t recommend her enough!”