This is a story about
working smarter, not harder—because, well, why wouldn’t you?
CLIENT
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SECTOR
B2B
STAGE
Raised two rounds since working with us. Just raised Series A.
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INDUSTRY
Technology, Information
and Internet
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The Company & The Ask:
Letterhead is a platform built to help publishers increase engagement and revenue with their customers through high-performing newsletters.
Despite having an incredible product, Letterhead struggled to clearly communicate its unique value. They needed to define what set them apart while also driving more demo calls through their site.
The Solution:
We developed a clear brand platform for Letterhead—“A smarter way to newsletter”—focusing on the idea of working smarter, not harder. The new creative strategy streamlined messaging across all touchpoints to reinforce this concept. Along with the messaging, we modernized the visual identity to feel cleaner, sleek, and more aligned with the sharp, intelligent tone of the brand.
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BRAND REFRESH
Brand Positioning
Brand Identity
(Logo Refresh, Design System, Messaging System)
Brand Building
(Website, Social Templates, Branded Collateral)
SCOPE
3x Increase
in booked demos within 2 months of brand launch.
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Chris Sopher
CEO & Co-Founder
“Meli’s work was transformational for our business. She helped us refresh our brand and visual identity and messaging, but more importantly, her work aligned our team in how to understand, talk about, and live the value and vision of our company. That shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.”
Why did Letterhead invest in a brand refresh?
They had just raised their seed round, and leadership knew they needed clear positioning and sharp messaging in order to grow.
Sales team had a hard time explaining the offering clearly, without getting lost in the tech
Often encountered confusion with others in the space (like Mailchimp), despite vastly differentiated offering
Teams weren’t aligned in how they explained Letterhead, furthering lead confusion
Felt the website was generic and lacking, and knew it wasn’t yet converting
“Fundamentally, I think the value [of the branding work] is having a clear, really exciting way to talk about what you are doing and why it is important and worth the time of the people you want to talk to about it— that everyone, yourself, your team, your customers can can organize around and draw from.”
Chris Sopher | Co-Founder & CEO
We crafted the brand personality with a sharp, “stupid smart” tone—emphasizing the obvious, no-brainer choices that make working smarter feel effortless.
This witty voice didn’t just communicate that Letterhead was the smart choice for newsletter software—it positioned it as the only choice. The tone resonated instantly with the audience, making the brand both memorable and recognizable.
