CLIENT: Letterhead

INDUSTRY: B2B

SCOPE: Brand Refresh


This is a story about working smarter, not harder—because, well, why wouldn’t you?

Letterhead had a great product—but the brand wasn’t doing it justice. We helped them define a smarter, sharper brand story that made their platform easier to understand, faster to sell, and more memorable to their audience. From strategic messaging to a cleaner visual system, the brand now works as efficiently as the tool itself.

Before, their site had a lot of words but not a lot of clarity.

We cut through the clutter and made their value unmistakable.

3x Increase
In booked demos within
2 months of brand launch.

We crafted the brand personality with a sharp, “stupid smart” tone—emphasizing the obvious, no-brainer choices that make working smarter feel effortless.

Since partnering with us,
Letterhead has gone on to raise a $34 million Series A.

Chris Sopher

CEO & Co-Founder

“Good Stories Only was transformational for our business. They helped us refresh our brand and visual identity and messaging, but more importantly, their work aligned our team in how to understand, talk about, and live the value and vision of our company. That shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.

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