This is a story about making Apple finally work for IT.
CASE STUDY · ADDIGY
I N D U S T R Y
SaaS / IT & Device ManagementS C O P E
Positioning & IdentityD E L I V E R E D
Positioning · Messaging · Identity · Event Signage · Social · Document templatesTHE CHALLENGE
IT kept coming to their booth to complain about Apple.
At every event, the same thing happened: IT pros would walk up to Addigy's booth and vent. Apple is harder to manage than other operating systems. Their users love it, and IT is left doing the hard part. Addigy had the platform to fix it, but not yet the story to say so clearly.
THE SOLUTION
So we promised IT what Apple promises everyone else.
Apple users get an experience that's sleek, seamless and intuitive. IT deserved the same. So we built the brand on that idea, “Apple that works for IT”, giving the people who manage the devices the same experience as the people who use them.
BEFORE AND AFTER
BEFORE
AFTER
For the first time, Jason, the founder had a story he could tell: in a booth, in a boardroom, in a sentence. The line turned IT's most common complaint into Addigy's promise, and it still leads their homepage and messaging today.
Apple that works for IT.
JASON DETTBARN
FOUNDER & CTO
When it comes to Brand marketing/design, Founders and Entrepreneurs like me get understandably impatient, especially through the experience of reputable but subpar Brand agencies of the past. However, when you find the right team like Shanna & Meli at Good Stories Only, you can sit back and trust the process and watch it truly flourish.
We iterated through both customer feedback and Addigy's core values + strategy, to create a narrative that felt so clear, genuine, and authentic. I remember the day the team presented the brand story after we were 50% into the process, I felt a visceral feeling of relief that I never felt before... that we finally found that crystal clear message and one that also neatly fit with all the work we do... the story felt complete.
Shanna, Meli, and the team at Good Stories Only are nothing short of superb. They patiently work through the contributing messages & voices, to find the story and clear long-term narrative. And don't take my word for it, many others at our $10B private equity firm have experienced it and also agree. Trust the team, trust the process, and invest in your brand with Good Stories Only!
Swag worth stopping for.
Trade shows are a wall of booths saying the same thing. We gave Addigy a personality IT actually wants to wear. The booth became the place IT came to complain, and left wearing the answer.
The platform works as a system, not a slogan. Addigy can swap in whoever's in the room — MSPs, enterprise IT, education — and the promise stays the same. Here's the team doing exactly that on the show floor.
One line, built to flex.
Ready for another good story?
