OUR APPROACH
A process that works.
Every time.
Every scope starts with Phase 1.
Where you stop is up to you, though most teams go all the way through.
WHERE WE START
We start with the same question every time.
What does your company do, in one sentence? Ask five people on your team and you'll usually get five answers. Those gaps are where we start. We close them together until we find the core truth, then build everything on top of it.
POSITIONING
What’s your story?
✓ Strategic Discovery;
✓ Competitor Analysis;
✓ Customer Interviews;
✓ Mission & Vision Development;
✓ Creative Brand Story Development;
✓ Company / Product Naming (as applicable)
1
We interview your team and your customers, study the competition, and find what you can own. This phase lands a differentiated north star everyone agrees on.
IDENTITY
How do we tell your story?
2
The story becomes language your team can use and a visual system built on the positioning, not on what looks good in isolation.
✓ Logo Design
Informed by naming & brand
story;
✓ Visual Design System
Informed by competitive
positioning
✓ Messaging Frameworks
Curated for your target
audiences
GO TO MARKET
We bring your story to life.
✓ Full website design & build
✓ Pitch & sales decks
✓ Document & deck templates
✓ Social & ad templates
3
You get everything you need to start selling at go-live, not a brand guidelines document that lives on a server somewhere.
✓ Packaging & product
✓ Event & print materials
✓ Promo video & motion
✓ Whatever else you need
AFTER DELIVERY
We don't hand off a brand and disappear.
A brand refresh is only successful once your team has adopted it. So we stay close for the first 90 days, and for as long as you’d like support afterwards.
THE FIRST 90 DAYS
Adoption support
Brands drift. New hires, social teams and agencies each interpret things a little differently, and six months on it's fifteen versions of the same idea. For the first 90 days we stay close, so it gets used the way it was built to be used, and stays that way.
30
Who needs to adopt first and fast?
We train your department heads and host workshops with tactical team members to ensure brand adoption. We'll review what your team has put out and fix what's slipping early.60
90
What's working, and what's missing?
We see what's landing with customers and build what the toolkit didn't cover.Will it hold without us?
We onboard whoever's joined and leave your team the guardrails to keep it consistent.HOURLY OR PROJECT-BASED
Ongoing brand support
Most clients bring us back when they’re expanding: with a new product, into a new market, walking into a new room. Typically scoped per project or billed hourly.
✓ Launching a new product or offering✓ Messaging for a new audience or market✓ Decks for a raise or a board room✓ Onboarding new teams to the brandANNUAL SUBSCRIPTION
Website-as-a-service
We design and build your new site, then keep it running and updated via managed hosted. No new scope to negotiate every time a page update is needed.
✓ Custom site design & build✓ Hosting, maintenance & security updates✓ Unlimited copy and content updates✓ New page builds✓ 5 hours of project management per monthBuilt on WordPress.
