CASE STUDY · LETTERHEAD
This is a story about gaining clarity.
I N D U S T R Y
SaaS / Media & PublishingS C O P E
Brand RefreshD E L I V E R E D
Positioning · Messaging · Identity · Website · Brand Film · Document Templates · SocialTHE CHALLENGE
A lot of words.
Not a lot of clarity.
Letterhead had a genuinely great product and a team full of people who understood it. The trouble was that everyone explained it differently. The website said a lot and landed very little, and a platform built to make newsletters simpler was being described in the most complicated way possible.
THE SOLUTION
So we found the five that mattered.
The smarter way to newsletter. One line that told a publisher exactly what they'd get, gave sales a clear place to start every conversation, and gave the whole team a single way to describe what they were building.
BEFORE AND AFTER
BEFORE
AFTER3x
Booked demos within 2 months of launch
$34M
Has gone onto raise Series A after working with us
Thousands
Newsletters powered by the platform
3x more booked demos in two months.
Clarity sells. Within two months of launch, Letterhead tripled its booked demos — the clearest sign that a sharper story was reaching the right people.
We gave Letterhead a tone built on the obvious: sharp, a little cheeky, and always pointing out the no-brainer. Working smarter shouldn't feel like work, and neither should reading about it.
Stupid smart.
A brand the whole company could say out loud.
The most important deliverable wasn't a logo. It was shared language. Sales, product, marketing and leadership started describing Letterhead the same way, which meant every demo, deck and conversation reinforced the others instead of starting from scratch.
Then they raised $34M. And called us back.
Letterhead keeps coming back. For campaigns, for launches, for the moments that need a bigger idea. After the Series A, that meant a campaign platform to match the company they'd become: email that gets people. It gets smarter with every send, it gets what readers want, and it gets the opens and the clicks that follow.
CHRISTOPHER SOPHER
CEO & CO-FOUNDER
Good Stories Only was transformational for our business. They helped us refresh our brand and visual identity and messaging, but more importantly, their work aligned our team in how to understand, talk about, and live the value and vision of our company. That shared language has paid back tenfold not just in marketing and sales, but across every one of our teams.
Ready for another good story?
