HOW WE WORK
Your rebrand shouldn't start with a logo.
Most do. Then, six months later, the new logo sits on top of a story the team still can't tell the same way twice. We start with the sentence your whole company should be able to say, and build everything from there.
THREE PHASES
A process that works.
Every project starts with Phase 1.
Where you stop is up to you, though most teams go all the way through.
POSITIONING
Phase 1
We interview your team and your customers, study the competition, and find the one thing you can own. You leave this phase with a north star everyone agrees on.
What is your story?
✓ Strategic Discovery;
✓ Competitor Analysis;
✓ Customer Interviews;
✓ Company / Product Naming;
✓ Mission & Vision Development;
✓ Creative Brand Story Development
IDENTITY
Phase 2
The story becomes language your team can use and a visual system built on the positioning, not on what looks good in isolation.
How do we tell your story?
✓ Logo Design
Informed by naming & brand story;
✓ Visual Design System
Informed by competitive positioning
✓ Messaging Frameworks
Curated for your target audiences
GO TO MARKET
Phase 3
We bring your story to life.
You get everything you need to start selling at go-live, not a brand guidelines document that lives on a server somewhere.
✓ Full website design & build
✓ Pitch & sales decks
✓ Document & deck templates
✓ Social & ad templates
✓ Packaging & product
✓ Event & print materials
✓ Promo video & motion
✓ Whatever else you need
Questions we get before we start.
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Typical range is about a quarter. But how fast we move depends a lot on client approvals.
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Branding projects can go in range from $30,000 to $65,000 depending on assets.
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We try to be very efficient with your team’s time. We typically need their time more in phase 1 when we do a couple 1.5 hour workshops. Once we get to phase 2 and 3 it will only require an hour a week.
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Yes. Every project starts with Phase 1, and plenty of teams stop there and build the rest in-house.
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Our adaptable methodology serves manufacturing, retail, professional services, and public sector entities.
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We aren’t the team for you. We only take clients that start with phase 1. It’s about the foundation you build everything on top of.
See some of our latest projects.
