SELECTED WORK
Literally.
Good Stories Only.
A smart heat pump water heater startup needed to launch into a category nobody thinks about until it breaks. So we built the brand from scratch — name, identity, messaging and website — to make people actually want a water heater.
A low-dose THC drink for women needed to feel approachable to someone who'd never tried one. So we turned its name into a category, with a definition, a brand platform and packaging built to own the shelf.
An industrial AI company needed to stand out in a field where everyone was selling the same sensors and data. So we named them, built the Operate Ahead platform and a memorable identity, and made the brand about what machines are trying to tell you.