This is a story about a fund that backs the future, and needed to look like it.
CASE STUDY · REIGN VENTURES
I N D U S T R Y
Venture Capital / Early-Stage TechS C O P E
Brand RefreshD E L I V E R E D
Positioning · Messaging · Identity · Website · Social · Document templates · DecksTHE CHALLENGE
Reign invests in seed-stage consumer tech and software startups, and sells founders on being hands-on partners, not just a check. But in a sea of funds all promising the same thing, their brand wasn't making the case.
A seed fund in a sea of funds
THE SOLUTION
Every fund backs the future. Only one gets to reign it.
We rebuilt Reign's brand, message and website around a single line that turns the name into a promise: Reign the future. A fund that finds tomorrow's titans and cultivates them today, showing up for founders long before and long after the board meeting.
BEFORE AND AFTER
BEFORE
AFTERAs an operating partner, we brought the same brand thinking inside Reign's portfolio. Two of those companies became some of our favorite work: Letterhead and NotedSource.
From the fund to the founders.
